CDP Integration

CDP Integration

INNOCEAN CPaaS CDP Integration Service connects your customer data platform with omnichannel messaging tools to enable smarter, data-driven communication. By integrating personal details, behavioral data, and channel activity from various sources—such as web, app, CRM, and third-party systems—this service allows you to build highly targeted campaigns based on real-time customer insights. It supports seamless data syncing and audience segmentation, ensuring every message is personalized, relevant, and delivered through the most effective channel.

Key Features

Customer Identification

Collect and unify data from unknown users to build identifiable profiles for personalized targeting.

Segmentation and Audience Configuration

Build dynamic audience segments based on behavior, attributes, and intent for targeted engagement.

Business Oriented Campaign Planning

Enable campaign planning aligned with business goals through audience insights and data-driven triggers.

Data Integration Process

Seamlessly integrate data from Audience Files, Third-Party Systems, Web, and App into a single, centralized CDP.

Gain a complete view of each customer by managing key data attributes, including Personal Information, Demographics, Channel Activity, Behavioral Insights and Technical Data